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Brand Identity
Task
"Purpose: development of the design of the internal signs of the ecosystem of the project. Tasks: - development of forms of internal signs of the ecosystem; - redesign of the main logo of the ecosystem. "
Ideas and solutions
"To create a unified design system, an analysis of the existing ecosystem concept was carried out, as well as an analysis of the audience, its needs and tastes, and the elaboration of an avatar. As part of the work on the project, an interview with the customer was carried out, the study of semantic points, as well as a study of the unique nature of each of the areas. Our team has developed style sketches and variants of the logo, determined the vector of corporate identity development. We created its elements, worked out their plasticity, selected typography, developed a photo style and agreed on the basic rules. The result of the work was the finalization of the identity and the creation of a guidebook. "
