Havana Club x Pigalle Аман Реджепов
Task
0101 worked on the concept, screenplay and visualization of the video, which became part of the advertising campaign for the Havana Club rum in Russia. The limited edition collection is timed to collaboration with Stéphane Eshpool and consists of limited edition bottles and a collection of clothing. 0101 presents its vision of a mix of vibrant Cuba and fashionable Paris.
Ideas and solutions
0101 designed the concept so that different cultural locations can be visited in a short time: a Cuban bar, a nightclub, a basketball court and a Havana street. Elements of the party. It is forbidden to use people's faces in the promotional alcohol products. We used human silhouettes to simulate clothes from Stéphane Ashpool collection, this way we found a balance between limitation and brand expression. Silhouettes with clothes became the dominant idea of the creative concept.
