FOREWARNED IS FOFEARMED Полякова Полина & Ислом Гулямов
Task
Brief: The task is to raise people's exposure to contact tracing apps during the pandemic and increase their downloads. Key Challenges: Three key issues you should consider with the current messaging around contact tracing apps Awareness → many people just don’t know that these exist Lack of clarity → people don’t understand how it works Fears around data privacy → people are scared and very often misinformed of the privacy implications
Ideas and solutions
Bronze International Festival Young Glory. Insight: The pandemic taught us to live in a constant state of anxiety. Eventually the majority of people have become numb to the fear for themselves and their loved ones. Especially when they don’t know how close the danger is. Idea: Let them know! We run a touching print campaign that demonstrates the most important reason you should download the tracing app. Do it to be aware of any possible risk you may put your loved ones at
