Visual Communication of St.Petersburg metro Коваленко Алексей
This work
in other
nominations
Brand Identity
Task
The aim of the project was to create a positive and informative communication between the metro and its passengers, aimed at both tourists who come to see the Northern capital of Russia and local residents
Ideas and solutions
St. Petersburg metro is not only a transport system, but also a "guide". This concept assumes that the St. Petersburg metro is not only an accessible high-speed transport system with clear navigation, but also a place where you can quickly get information about the location of famous attractions in the city, thus covering the tourism sector (both internal and external). Tourism in St. Petersburg is the most significant sector of the economy. In other words, communication is being built not only with local residents, who use the metro services every day, but also with domestic tourists, thus attracting more people and developing the economic structure of the Northern Capital.
