CraftFood Holystick design
Task
Craftfood is a new store of Eastern European cuisine in the city of Plano, Texas. The main goal for them is to introduce new cuisine with local residents, show its diversity and promote healthy food.
Ideas and solutions
We decided to work with the idea of diversity. We made a bold, strange logo based on the analysis of the different examples of Americana lettering and printed typography. Egor Golovyrin and Nikita Sapozhkov developed a custom font for the store with this logo as a starting point. To support our accent on typography we have come up with a set of rulers that can be combined into blocks with various texture. The black-and-white colour solution with bright accents make the store pop out and effectively works both in small forms(stickers, packages, signs) together with the supergraphics inside and outside of the store.
