Big stars of small business Панфилов Илья
This work
in other
nominations
UX, UI & Journey Design
Task
To tell the audience that Raiffeisenbank’s banking products are a key to success in business.
Ideas and solutions
We created an interactive project featuring a universe of Raiffeisenbank’s products that help overcome gravity on the road to success. The goal is to show that an entrepreneur needs the right tools to become a big star in small business. We invited 10 entrepreneurs, true business stars, to take part in the project and share their stories: the participants told us what challenges they faced and how they overcame them. The home page of the project looked like a universe where planets symbolized different segments of small business. By clicking on them, the user could explore a participant’s case and Raiffeisenbank’s product that can solve the entrepreneur’s task. Also, the visual metaphor of the galaxy emphasized that business is a complex universe where you have to overcome gravity and explore the vast space to shine like a star.
