FirstTalk Панфилов Илья
Task
To draw the attention of the target audience, large private investors, to SberFirst and walk them through investment process.
Ideas and solutions
In order to capture the attention of premium segment clients, we created a large-scale project about investments with a focus on practical benefits for business. In a series of programs, we analyzed cases of real challenges faced by entrepreneurs: the participants were clients of the “Club of the First,” who shared their concerns, while SberFirst’s experts gave them advice and answered the most concerning questions about running a business. Also, we have compiled short practical instructions based on this advice how best to act in one situation or another: from the education of heirs to the analysis of the investment market. This format naturally integrated into RBC’s relevant topics of business and finance.
