Four tanks

Four tanks Демидова Инна

Category
Interactive projects
Nominations
Non-commercial Projects
Company
Four tanks
Brand
new system for proper sorting of garbage
Link

Task

Four tanks is a new system for proper sorting of garbage. The project as a whole is for everyone, so its main goal is to destroy the existing myths about sorting and garbage

Ideas and solutions

The chosen concept is tied to key words: lifestyle, comprehensiveness, brightness. The main aesthetics of new tanks in their texture: matte aluminum, since it is associated with something very sterile, multifunctional and professional, striving for excellence. The typographic solution was the compositionally folded arrangement of graphic elements from 2 to 4 pieces on a poster, standing exclusively front-facing. For people who share and support the idea of ​ ​ sorting garbage, photographers and I have developed 2 series of posters that emphasize the brightness, aestheticity and value of the built garbage compositions. The variability of my project was the images of flowers, collected in a generative way from the available schedule. Why flowers? Because this is a clear metaphor associated with reprocessing and creating something new. Flowers are free beauty in nature