Feel the difference Панфилов Илья
Task
To tell about the benefits of the two types of real estate from the Hals development — urban and suburban.
Ideas and solutions
Sometimes it is not enough to compare the facts about the pros and cons of living in a metropolis and in the countryside when it comes to choosing real estate. In the project, we decided to convey the features of two residential complexes on an emotional level — to immerse the user in the atmosphere of living in these locations. The project was stylized as a chat room, in which the user “chatted” with the city and the countryside, receiving in response atmospheric audio messages, photos and short first-person author's notes created by a guest writer. It immersed the user in the atmosphere of a metropolis or a natural oasis both at the level of specially designed sounds and with the help of engaging texts. The user could feel him/herself on the bank of a river or, for example, in the lobby of a theater on the Arbat, and make his/her choice — in favor of housing in the city or outside of it. And the functional advantages of the two housing estates were placed both on the main page of the project and integrated into the text of the chats. To listen to audiomassages follow the link: https://soundcloud.com/user-587875630/sets/hals-development
