Identity of Children Construction Creativity Festival 'ArtStroykaFest" by The Klën Bureau Дмитрий Краснов
Task
The aim of the festival was to create a healthy and aesthetically attractive environment for raising children and forming strong good-neighborly relations. The house does not end beyond the threshold of the apartment, so it is necessary to constantly work on improving the communal and adjacent territories, independently form a comfortable living environment – this is the main message of the last festival. Thus, a positive image of the New Don Group of Companies is formed
Ideas and solutions
ArtStroykaFest is a large family festival that was held in Samara as part of the celebration of the International Children's Day on June 1, 2021. The festival was held at three sites of residential complexes of the New Don Group of Companies. Children and their parents could take part in more than 10 thematic events: try themselves in various construction professions (bricklayer, painter, electrician, etc.), participate in the design of houses, break a lawn or improve flower beds on the territory of the house. In addition, as part of the entertainment program of the festival, a test drive of construction equipment for children and various themed games for the whole family were held-from "towns" to the assembly of a giant Lego constructor. Residents were able to participate in the creation of land and street art objects, which later decorated their yards. The festival's corporate identity is based on the signal markings used during construction work. Its main colors-red, yellow and green correspond to the corporate colors of the three residential complexes on the territory of which the festival was held. The lines of construction markings are applied to an art tablet-a symbol of creativity, combining both the theme of construction and the theme of art in one image. The typographic solution is designed in a strict and slightly dry style, reminiscent of the signatures on architectural drawings, which are always more important than the image available under it. The typography overlaps the active graphics with the upper layer, drawing the viewer's attention to itself. The strictness of the design of the festival, consciously as close as possible to the real appearance of the construction site, is compensated by the riot of various activities within the holiday and emphasizes the idea that even, it would seem, there is always a place for creativity in such serious professions as construction
