Izhevsk Parks Центр территориального развития Удмуртской Республики
Task
Create a recognizable brand design for communication media and navigation of the parks
Ideas and solutions
Izhevsk Parks is a company that manages the development of several public spaces in the city. People come to the parks to chat, listen to music, take a ride on a carousel or just walk around. For a comfortable stay, we have developed a brand design, which consists of a pictographic system and a pattern. The system reflects the main topics of communication: navigation through the territory, announcements of events, boat schedules, rules and warnings. The pattern is based on two of the scenarios of behavior in parks: lying in the grass (vertical waves) and looking at the water (horizontal waves). The color scheme is divided into four palettes associated with four seasons. The Izhevsk Parks style is used for branding events, messages in social networks, navigation signs, souvenirs. Based on the case of Izhevsk Parks, the Center for Territorial Development of Udmurtia developed guidelines and posted them in open access. These guidelines can be used by municipalities, management companies and their contractors when developing brand designs and navigation for public spaces
