Game mechanics for Tele2 “Call Santa”

Game mechanics for Tele2 “Call Santa” Digital Lab

Category
Interactive projects
Nominations
Digital Campaigns
Company
Tele2
Brand
Tele2
Link

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nominations

Special Projects

Task

Development of New Year's game mechanics for Tele2 clients

Ideas and solutions

Call Santa will take users on an exciting adventure with Santa on a high-speed sleigh on a snowy slope. Game mechanics are based on the popular genre of games - runner. The user's task is to collect various holiday attributes and get points for it. The player will have to move along a snowy slope, dodge obstacles, driving a sleigh, which is harnessed to a yak. At the finish line Santa, depending on the points scored during the game, will give a short description characterizing the player and try to guess which gift would suit the user. The Call Santa game is integrated into the Tele2 mobile application and website. It can be played on any PC and mobile device, and at the end of the game, users can share their result on social networks.