"TABLETOP CAFE" CAFES OF MODERN TABLE GAMES, UAE Игорь Беляев
Task
Project objective: To develop a bright recognizable corporate identity for a cafe with modern board games. Use bright contrasting patterns and yellow color in the design. Project purpose: To increase the attractiveness of the catering point. Grab most of the audience with the help of active intellectual and role-playing games on the territory of the cafe.
Ideas and solutions
Idea: The corporate identity is the game, from the logo to the menu. We have chosen the "cheerful font" Velodroma, which is used in the logo and in the rest of the design, the wide and narrow style of letters can be constantly changed and set the mood of the main message. It was based on his eyes and an elongated mouth, which shouts out well-known phrases from games (Bang! Uno! Start!). Then there were additional elements - illustrations of Jack and Queen or just characters (chips), which we play in a regular board game; spades, crosses, hearts, arrows for moving a move, the pattern-grid, which is often used on the back of the game cards, dice, cups of coffee (remember that there is still a small menu). If he can't decide on a dish or if he just wants to know for fun what will fall out, he rolls the dice and draws the appropriate card under that number. Of course, we took care of the customer and prescribed the full composition of the dish, calories and weight, but there is also a regular menu, in A5 format, for those who are just too lazy 😊. The bag and mugs are also decorated with our illustration, big eyes are always watching you on the bag, and the open mouth just begs you to pour hot coffee into it as soon as possible.
