Agroscouting Елена Бобина
Task
The goal of the project was to present a new service of the company and collect applications from potential customers. Agroscouting is a kind of field consulting. We can say, that agro scout is a very smart agronomist, whose task is to monitor production and people so that the customer's fields yield as much harvest as possible. Therefore, the main task of the website is to clearly explain the benefits and features of this service.
Ideas and solutions
The client and I decided to make the site atypical for agriculture sphere, and chose a modern "start-up" style with minimalism, soft gradients and neat typography. It was important for us that the user read the maximum amount of text on the site — for this we used non-intrusive accent animation. The font and green color are taken from the corporate identity of the company. For the last month on the website about 60 applications were left, the average conversion of the project is 1.8%.
