Globus Digital Lab
Task
Commercial for Globus, a Hungarian brand that produces canned and frozen vegetables. The brand belongs to the French company Bonduelle.
Ideas and solutions
Globus products have been on the market since Soviet times. And we thought that back in the 90s the jar was on the festive (and not only) table, and now people still put this jar on the table. So we got the idea to tell the story of two families that seem to exist in a video in parallel worlds, parallel temporal states. Whatever the time, Globus was always with us on the table - the main idea of our video. For filming the video, we used a motion control system, this is a special robotic system that repeats the movements take by take, millimeter by millimeter. That is, our task was to make the same movement in the "90s", and then repeat approximately the same movement in "our time", so that the bank would remain on the table in the same place. In the shooting pavilion, we built a scenery, which, during the break and rearrangement, turned from one to another. That is, these are the same 4 walls in which we simply changed the atmosphere and era.
