KIRAMEKI japanese beauty salon Игорь Беляев
Task
To develop a premium corporate style for the Japanese beauty salon "KIRAMEKI" at Novy Arbat Street, 32, Moscow
Ideas and solutions
Idea: Japan has a special cultural tradition. A "stone garden" has become a truly Japanese site design. A stone garden is a special structure that has the appearance of a flat area covered with sand. However, in fact the entire composition is subject to certain rules and laws. The concepts of Zen Buddhism are taken as the basis - it is a scale of contemplation, where the emphasis is on concentration and meditation. And many have come to the conclusion that this was where order and tranquility, the absence of chaos, could be seen. Patterns in the sand can be quite different, and each of them has its own meaning. So, in the project appeared the lines, which are a symbol of calm water, curvilinear patterns, which symbolize turbulent streams. If lines on the sand formed a circle, it was a symbol of waves breaking on the shore. In addition, it is possible to create a pattern in the form of a spiral, cells, interlaced lines and many other forms. Solution: When developing the corporate style, the main requirement was to stand out against the background of competitors (beauty salons). We disclosed the idea of patterns in the sand in the form of patterns, we created 3 basic ornaments, which differ from each other in geometry. In the project we used mostly warm, sand colors, and made an emphasis on the logo with the help of nacre (the image of a shell in the sand). And, properly chosen, the texture of the paper and materials will distinguish the brand among competitors. Translated with www.DeepL.com/Translator (free version
