IKBFU - Everything is possible here! Заянчковский Арсений
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Visual effects
Task
Purpose: to attract applicants to enter the IKBFU. Objective: to show the educational institution and its students in a creative way. Moreover, to demonstrate the uniqueness of the university’s region. To convey the idea that you can not only study but also have a good time here.
Ideas and solutions
It was decided to create a short and humorous video to attract a young audience. 1. Minute format is convenient for setting up an ad target. 2. Dynamic editing and an abundance of visual solutions catches the young viewer’s attention from the first seconds and reduces the likelihood of scrolling. 3. The main visual solution is to create a sense of the camera's seamless journey through subtle cuts and transitions, thereby increasing viewer engagement. 4. The space around the characters is saturated with animated 3D elements, which additionally bring useful information about the university and the region where it is located. Young viewers are more receptive to these visual dynamics. 5. The plot involves many actors of different nationalities to expand the target audience of the commercial. 6. Throughout the video, the heroes constantly say a simple phrase "Here you can ...", which becomes the leitmotif of the advertisement. The phrase is easy to remember. In 1 minute time it creates a strong association with the brand that "a lot is possible here." 7. IKBFU is located in the Kaliningrad region (formerly Konigsberg) - one of the unique places in Russia. There is the Baltic Sea, diverse nature, German and Soviet architecture. All these aspects had to be compactly accommodated in 1 minute. The video is posted on the main page of the university: https://bfu2021.ru. Got 118 thousand views on the Vkontakte platform: https://vk.com/ikbfu?w=wall-76876119_28717
