ART-BELARUS gallery Олейник Ольга
Category
Branding and Communication Design
Nominations
Brand Identity
Company
Belgazprombank
Brand
ART Corporation
Link
Task
The agency was faced with the task of developing a visual strategy that would shake the usual clichés about art, add dynamics, and make the Belarusian art space more modern and lively.
Ideas and solutions
Concept development started in 2018. As a result, the basis for the development of identity was the metaphor of impulse, where the power of art shifts the established order of things and norms, awakens consciousness and helps to break out of the usual routine.
