Magnet and AvtoVAZ! Thematic superstore in Togliatti Олейник Ольга
Category
Branding and Communication Design
Nominations
Promotional printed Media and Item Design
Company
Magnet
Brand
Magnet
Link
Task
Develop a concept for a thematic "automotive" superstore.
Ideas and solutions
The concept was based on a collaboration with the legendary car manufacturer and the idea that the visual image, atmosphere and communications inside the superstore should resemble the interface and commands of a car navigator, which, like on a track, helps us move in the right direction. Who "rules" and talks about what is nearby.
