Tarilka — Identity for the Music and Exhibition Hall Михаил Самоваров
This work
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nominations
Brand Identity
Task
Create the visual style for your new concert venue with one of the best acoustics in the city. Tarilka's identity should complete the architectural plan, and its visual style should distinguish Tarilka from other concert halls in Kyiv, Ukraine
Ideas and solutions
Tarilka — is a unique example of soviet modernism architecture situated in Kyiv. The renovated building is to become a new cultural space for concerts, exhibitions, and lectures. The main feature of the building itself is its shape. It has a rounded design and resembles a plate. But Tarilka is not only about Form, but Function. Such a condition creates excellent acoustics and helps to reveal the versatility and fullness of sound. We decided to identify Tarilka with a borderline between the city rush and the greatness of music. Just like the seashore separates water from land. Wavy graphics became a reflection of sealine and curves and bas-reliefs of Tarilka’s building and the sound wave of music equalizer. Thus we separated the layout by their functions. One is informative, and another one is emotional and visual. We built an association: music is a sea, and an audience is a land. The project was created based on the architectural project of Savekyivmodernism.
