Whose dressing room is it? Гудкова Виктория
Task
This special project is part of an image campaign to promote a joint project by Ingosstrakh and the Bolshoi Theatre, Time to Inspire. The campaign is to promote the brand of the Bolshoi Theatre as a bearer of the Russian ballet traditions, and Ingosstrakh as its general sponsor and partner supporting high arts across Russia.
Ideas and solutions
In this interactive quiz featuring seven productions from the current repertoire of the Bolshoi, users have to try and guess a production by looking at an actor’s dressing room.. The various items in the room are the clues. Some items can even be clicked on to get more clues. Each question on the screen has four possible answers. Whether players choose the answer right away or use the clues does not affect the score. After each reply, the user sees brief reference with the right answer. The final score can be shared on social media. This is an animated project, with items (e.g. a burning candle) slightly moving to create an immersive experience. The client’s logo is featured on the quiz home page. The promo box with a campaign message is located at the bottom of the screen below the quiz. Users see it if they scroll down, regardless of whether they have a go at the quiz or not.
