Branding of the Admitto mentoring platform BOLD. Branding Agency
Task
1. To create a vivid and memorable visual identity for the brand; Generation Z is considered as a target audience of this brand; 2. To create a logo that shows a mentor support and his (her) inclusion into a process of the applicant admission at all stages;⠀ 3. To create the mvp platform for finding mentors; 4. To implement branding and to launch the site during a tight deadline: 1,5 month.
Ideas and solutions
Admitto is regarded as a platform that creates a link between applicants who plan to enter the foreign universities and mentors - i.e. students or graduates of the top foreign universities. Title of the platform itself comes from the English expression "admit to" that means a successful admission of the applicant to the university. Logo consists of two parts: a graphic writing of the double letters "t" and a toggle switch that replaces the letter "o". We linked the letters "t", combining thereby the efforts of the mentor and the applicant, and using the toggle switch we have shown a full participation of the Admitto mentors team at all stages in relation to the process of the applicant preparation for his/her admission abroad. Slogan of the brand "To dream university.Together." indicates again that due to the mutual efforts of the applicant and the mentor, the chances of admission are higher. During a process of the identity creation, one of the most important stages was a choice of the main color that would reflect a bright life of the future student - this is how our acid-yellow has appeared. We have added a dark blue to such a bright color, to the main palette; a dark blue color is responsible for calmness and wisdom of mentors. Geometric shapes were created for the brand too: a rectangle with a beveled corner symbolizing an experienced knowledge of mentors in a particular area; a strip that is responsible for dynamics of the preparation towards an admission process and exclusivity of the knowledge gained; and a circle that demonstrates integrity and excellence of the mentors' experience. Are you dreaming about the best universities in the world and opportunity to become their student? Let’s make a choice in favor of Admitto and do it with us. Brandbook: https://drive.google.com/file/d/1GdizXb_hUDd-0_nLqRc-I9jncO0a8-1O/view
