People and atoms Панфилов Илья
This work
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nominations
Special Projects
Task
To tell a wider audience about Rosatom's achievements on the occasion of the company's 75th anniversary.
Ideas and solutions
To interest the audience in the topic of nuclear power, we did it through the stories of real people working in the industry. To this end, writer Sergey Kumysh collected documentary interviews with Rosatom employees and actor Roman Evdokimov brought these stories to life: he played all the characters and explained five areas of nuclear technology in layman's terms. This format helped explain a specialist topic using a simple and vivid language and show that Rosatom is a people-oriented company, and its success has been backed by true professionals for 75 years. Photos and quotes of real nuclear workers, which helped to get to know them better and understand what their job was like, were added to the project. The overall percentage of completed views of videos was one of the highest among special projects – 75% of users watched the videos to the end.
