Astrotourism Панфилов Илья
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Task
To tell about the advantages of the PSB bank card and how the bank is connected to the space industry.
Ideas and solutions
In order to communicate that PSB is actively involved in the development of the space industry, while offering useful and interesting content for an audience that is not immersed in the topic, we created an interactive project about astrotourism. This topic, on the one hand, emphasizes the bank's connection with the space industry and, on the other hand, is of interest to readers. We told where and when in Russia you can see planets and bright celestial phenomena with the naked eye — for example, starfall and northern lights — as well as shared our tips for aspiring astronauts. The project is a virtual starry sky with clickable constellations, meteorites, and star showers. The user was immersed in the atmosphere of space on a visual level, could move around the screen, click on the elements he/she liked and read content material about these phenomena. Information about the brand was integrated into the project with product blocks. In them, we explained the benefits of the PSB bank card for an astro trip, emphasizing its connection with the space industry.
