Powerbuilding — Brand Identity for Fitness App and Gym Михаил Самоваров
Task
Powerbuilding is a strength training set that combines the approaches of both powerlifting (strength) and bodybuilding (beautiful, strong body). The challenge was to develop a style showing the scientific method. The mobile application collects a wide range of user information, archives and analyzes it. Thus, you always receive personalized recommendations and see your progress. The app has three functional areas (Training, Health, Nutrition).
Ideas and solutions
We developed basic graphics for three areas of the app based on familiar and recognizable objects. Graphics combined together to create the logo symbol. Visually it resembles a man with a barbell, which makes it memorable for our target audience. The typographic design of the lettering also reflects the concept of a scientific approach to training, combining two fonts, elongated heavy and small technical sans serif. The two corporate colors symbolize two approaches combined — powerful (red) and scientific (blue).
