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12:05 PM
Moscow. Сultural center ZIL — Большой зал
Sorry Bernbach. How and why do we lose 33.3% of creative potential in advertising?
куратор - Denis Lapshnov
Denis Lapshinov
Denis Lapshinov
SLAVA , founder
Denis is Executive Creative Director & Founding Partner at SLAVA independent creative agency. He started his advertising career at BBDO Moscow, crafting award winning campaigns for Pepsico & P&G brands. In 2011 at the age of 30 years Denis left to co-found SLAVA independent creative agency. Since then the company has grown from 5 to 50+ people, and take on such brands as Google, Lego, Renault, Avito, Lamoda, Ferrero Rocher and many more. In 2018 SLAVA became the most effective independent agency in Russia according to the Effie effectiveness index. In 2019 it reached #8 among most effective independent agencies worldwide. Denis has served on the jury for Young Director Awards, Art Directors club Russia, Red Jolbors, Wow Awards and 3 years in a row for Effie Russia. He has given talks, lectures & curated work at the Strelka institute, Wordshop Academy, MADS, British Higher School of Arts & Design and the Moscow Cinema school to name a few. He has also won awards at Cannes Lions, Eurobest, Golden Drum, Effie & Red Apple among others.
morning : –
(1)—
12:20 PM
Moscow. Сultural center ZIL — Колонный зал
Conscientious game design
#game
afternoon : –
(26)—
12:25 PM
Moscow. Сultural center ZIL — Большой зал
Who is the producer? New form of client-agency relations
#advertisement
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12:15 PM
Moscow. Сultural center ZIL — Фойе
Polina Knyazeva, Boris Kislicin. Opening remarks
#museums
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12:25 PM
Moscow. Сultural center ZIL — Фойе
Why do museums need scenography?
#museums
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12:30 PM
Moscow. Сultural center ZIL — Колонный зал
Andrey Chervonsky. Opening remarks
#bloggers
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12:35 PM
Moscow. Сultural center ZIL — Фойе
How to use the experience of creating a show in museum activities
#museums
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12:45 PM
Moscow. Сultural center ZIL — Большой зал
Experimental content in the modern media field
#advertisement
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12:50 PM
Moscow. Сultural center ZIL — Колонный зал
5 metamorphosis of TikTok
#bloggers
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12:45 PM
Moscow. Сultural center ZIL — Фойе
Engineers in the museum
#museums
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12:55 PM
Moscow. Сultural center ZIL — Фойе
What a multimedia museum consists of
#museums
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1:05 PM
Moscow. Сultural center ZIL — Большой зал
How to combine two competencies in advertising. Creative director + producer
#advertisement
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1:10 PM
Moscow. Сultural center ZIL — Колонный зал
Variety of thematic content on TikTok and its prospects
#bloggers
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1:05 PM
Moscow. Сultural center ZIL — Фойе
Concept or collection. Contemporary projects in a traditional museum
#museums
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1:15 PM
Moscow. Сultural center ZIL — Фойе
How to talk about a museum that doesn't exist yet
#museums
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1:15 PM
Moscow. Сultural center ZIL — Большой зал
Lesha Zotov. Opening remarks
#cinema
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1:30 PM
Moscow. Сultural center ZIL — Колонный зал
How TikTok stars are born! Interview with an Elf-salesman
#bloggers
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1:45 PM
Moscow. Сultural center ZIL — Большой зал
Release of the "Kill Boss" film
#cinema
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1:35 PM
Moscow. Сultural center ZIL — Фойе
Museums of the future
#museums
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1:50 PM
Moscow. Сultural center ZIL — Колонный зал
How streamers became the new influencers
#bloggers
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2:00 PM
Moscow. Сultural center ZIL — Фойе
A story in a minute: how are vertical videos changing the creative industry?
#vk_clips
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2:15 PM
Moscow. Сultural center ZIL — Большой зал
Release of the "Flashmob" film
#cinema
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2:20 PM
Moscow. Сultural center ZIL — Фойе
Creativity without borders. Export of creative industries on the example of the Russia Creates platform
#russia_creates
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2:15 PM
Moscow. Сultural center ZIL — Колонный зал
Dmitry Barsenkov. Opening remarks
#creative_cluster
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2:35 PM
Moscow. Сultural center ZIL — Колонный зал
Winery - yesterday, today, tomorrow
#creative_cluster
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2:45 PM
Moscow. Сultural center ZIL — Большой зал
Release of the "Syndrome" film
#cinema
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2:55 PM
Moscow. Сultural center ZIL — Колонный зал
Factory - from production to creativity
#creative_cluster
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3:15 PM
Moscow. Сultural center ZIL — Колонный зал
Rurban Creative Lab and the problems of launching creative clusters in the regions
#creative_cluster
evening : –
(14)—
3:10 PM
Moscow. Сultural center ZIL — Большой зал
Dima Gushchin. Opening remarks
#photography
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3:30 PM
Moscow. Сultural center ZIL — Большой зал
The art of collage in collaboration with fashion and street
#photography
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3:25 PM
Moscow. Сultural center ZIL — Колонный зал
Natalya Klimchuk. Opening remarks
#education
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3:45 PM
Moscow. Сultural center ZIL — Колонный зал
Who needs this: sound-oriented educational practices
#education
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3:50 PM
Moscow. Сultural center ZIL — Большой зал
Reconsidering of digital photography - new tools in the preparation, creation and presentation of photo projects
#photography
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4:05 PM
Moscow. Сultural center ZIL — Колонный зал
EDAS. The book
#education
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4:10 PM
Moscow. Сultural center ZIL — Большой зал
Presentation of the new filming corps Mayak
#photography
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4:25 PM
Moscow. Сultural center ZIL — Колонный зал
Far that will become close
#education
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4:30 PM
Moscow. Сultural center ZIL — Большой зал
Presentation of the new agency FASHION DEPT. Collaboration of professionals in the name of Fashion photography
#photography
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4:40 PM
Moscow. Сultural center ZIL — Большой зал
Ivan Nefyodkin, Anna Smirnova. Opening remarks
#media_art
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5:10 PM
Moscow. Сultural center ZIL — Большой зал
NFT live performance by Brickspacer artist
#media_art
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5:00 PM
Moscow. Сultural center ZIL — Большой зал
Release of a new project by Generative Gallery
#media_art
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5:20 PM
Moscow. Сultural center ZIL — Большой зал
Charity in NFT
#media_art
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6:15 PM
Moscow. Сultural center ZIL — Большой зал
NFT series: new forms of interaction between technology and creativity
#media_art